Awareness Campaign

This campaign introduced Intelligrated® to the material handling industry. The ads were designed to demonstrate the breadth of capabilities that Intelligrated® offers to the industry and establish their points of difference. These ads were also meant to establish a look, feel and marketing attitude for the company and begin to build brand awareness. This Intelligrated® ad series was designed to be the exact opposite of the norm, and create a look for a company with a different attitude and approach than that typically found in the material handling industry.

KGB involvement: strategy, copywriting, photo direction, media planning and placement.