Cincinnati Children's Hospital

Children's Trauma Services, Car Seat Safety

This campaign for Cincinnati Children's was intended to increase car seat safety awareness. We created a PSA intended to evoke the emotion of parents. As part of the campaign we also created informational brochures for physicians' offices and outdoor messages. The first media run was at the mercy of free PSA placement. A second run six months later was funded and Children's was able to measure a 10% increase in car seat safety awareness and they instituted a car seat give away program for parents visiting Children's without car seats.

KGB involvement: research, strategy, creative and production of television, radio, outdoor and brochures.

Television

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