On-line Parts Catalog

Successfully Building Material Handling Brands

Intelligrated® developed the only comprehensive on-line parts catalog in the industry. This campaign was designed to build awareness of this newly launched on-line catalog and to promote this invaluable service to the industry.

The trade ad portion of the campaign consisted of images and copy directed at the person responsible for purchasing conveyor parts. The CD direct mail portion not only promoted the arrival of the on-line catalog, it also included an electronic demo with audio on CD to effortlessly explain the process to use the OPC.

KGB involvement: strategy, creative direction, copywriting, photo direction, media planning and placement, script writing, audio production, CD engineering, production, packaging and printing oversight.