Brightest People

Successfully Building Material Handling Brands

Leading into the ProMat 2007 trade show the Intelligrated® print advertising gave the material handling industry a peek at the theme they would be unveiling at their booth at the trade show. The first ad in this series that ran was simply a light bulb with a headline – Great Ideas Come From The Brightest People.... This teaser ad contained no logo or contact info. The ... was meant to suggest more to come. This ad ran once in two different industry publications. The next ad in the series ran the month prior to ProMat and was meant to introduce the Brightest People in the Industry. This ad was a group shot of several of Intelligrated®'s management team, including their CEO and President, and it included copy and logisitical info to drive traffic to their booth at ProMat. Again, the visual and copy content continue the distinctive tradition of providing the material handling industry with unique creative.

KGB involvement: strategy, creative direction, copywriting, photo direction, media planning and placement.